They want to be the agents, not the victims, of history. They identify with God's power and believe they are godlike. That is their basic madness. They are overcome by some archetype; their egos have expanded psychotically so that they cannot tell where they begin and the godhead leaves off. It is not hubris, not pride; it is inflation of the ego to its ultimate — confusion between him who worships and that which is worshiped. Man has not eaten God; God has eaten man.
What they do not comprehend is man's helplessness. I am weak, small, of no consequence to the universe. It does not notice me; I live on unseen. But why is that bad? Isn't it that way? Whom the gods notice they destroy. Be small... and you will escape the jealousy of the great.
P K Dick - The Man in the High Castle